LPS

A comedy-led campaign film that makes the role of Indonesia's deposit insurer easier to understand.

A serious message. An unexpected way in.

Classroom scene from the LPS Ku Aman Ada LPS TVC

THE FILMKu Aman Ada LPS · 60 seconds

Classroom scene from the LPS campaign film

Challenge & approach

Make the role behind the logo understood.

LPS had a recognisable identity, but its role in protecting bank deposits was not always clear to the public. The brief called for an explanation people could pay attention to and understand. Fuse Lab used comedy as the creative route. A series of character-led, live-action scenes turned a serious subject into an approachable campaign film. The stills shown here are taken from the original TVC.

Classroom character in the original LPS TVC

Motorcycle rider in the original LPS TVC

Street-food scene in the original LPS TVC

No items found.

Teller Swift bank scene in the original LPS TVC

Results

Over 7 million views.

The TVC has received over 7 million views on LPS_IDIC Official's YouTube channel, bringing an accessible explanation of LPS and its role in protecting bank savings to a broad audience. The official upload recorded 7,990,821 views when checked on 19 September 2026. Views are not unique viewers or an organic-only result. Scope: creative storytelling and campaign film production.