Connection starts when people play.
Give creators space to connect naturally.
Instagram's Reels Connection: Court of Creators brought creators together for an end-of-year gathering in 2025. The aim was to move beyond a formal programme and create space for spontaneous interaction. Fuse Lab shaped the experience around friendly padel games, shared moments and community. The court became a setting for conversation and participation, with Instagram's identity carried through the event environment. Host Devina Mahendriyani kept the day moving between matches and shared a public recap of the gathering with Meta and Instagram.
A shared experience, beyond the feed.
The gathering translated a digital creator community into an in-person experience through sport, conversation and celebration. Original event photographs show the court activity, branded setting and moments between creators. Scope: event experience and activation.
