Making Indonesian travel part of the daily feed.
One connected story. Many journeys.
InJourney brings together destinations, airports and tourism experiences across Indonesia. The social challenge was to give this broad ecosystem a recognisable voice and a reason for people to keep following. Fuse Lab began publishing in September 2022. Under the Discover New Journeys platform, destination stories, live event coverage, creator collaborations and member content connected the everyday feed with real experiences. The MinJoni and Journey People voice gave the account a consistent, approachable character.
From about 12K to 113,729 followers.
During Fuse Lab's management, InJourney's reported Instagram audience grew from approximately 12,000 at launch in September 2022 to 113,729 by August 2026, about 9.5 times its starting size. The account passed 100,000 followers in July 2025. Figures are from client reporting through 31 August 2026. The starting figure is rounded. These are account outcomes across work by Fuse Lab, InJourney, its members, creators and paid distribution, rather than an organic-only attribution.
